“My needs were perhaps a bit different from Crunch's usual clients, and they guided me through the process, holding my hand 100% of the way. A talented, capable - and patient - bunch.”
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Life in the Afternoon
Boomer Lifestyle Publication
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Crunch provided full-service website design & build
Life in the Afternoon
Boomer Lifestyle Publication
Challenge:
A new type of challenge for us, Life in the Afternoon is a lifestyle publication targeted to Baby Boomers.
Services Provided:
This project required not just strategy work, design and a full-service build, but also a back-to-basics training program to help Andy, the creator of Life in the Afternoon, to confidently manage this website into the future.
Results:
We created an online environment that is ultra-intuitive and self-explanatory, with strategic interactions and copywriting that gently guide its audience through the content consumption experience.
A new type of challenge for us, Life in the Afternoon is a lifestyle publication targeted to Baby Boomers, and our underlying objective was to create an online environment that is ultra-intuitive and self-explanatory, with strategic interactions and copywriting that gently guide its audience through the content consumption experience.
Services Provided:
Strategy
Strategy
Strategy
“My needs were perhaps a bit different from Crunch's usual clients, and they guided me through the process, holding my hand 100% of the way. A talented, capable - and patient - bunch.”
