Life in the Afternoon

“My needs were perhaps a bit different from Crunch's usual clients, and they guided me through the process, holding my hand 100% of the way. A talented, capable - and patient - bunch.”

Andy, Creator, Life in the Afternoon
Life in the Afternoon

Life in the Afternoon

Boomer Lifestyle Publication

>>
Crunch provided full-service website design & build

Life in the Afternoon

Boomer Lifestyle Publication

Challenge:

A new type of challenge for us, Life in the Afternoon is a lifestyle publication targeted to Baby Boomers.

Services Provided:

This project required not just strategy work, design and a full-service build, but also a back-to-basics training program to help Andy, the creator of Life in the Afternoon, to confidently manage this website into the future.

Results:

We created an online environment that is ultra-intuitive and self-explanatory, with strategic interactions and copywriting that gently guide its audience through the content consumption experience.

A new type of challenge for us, Life in the Afternoon is a lifestyle publication targeted to Baby Boomers, and our underlying objective was to create an online environment that is ultra-intuitive and self-explanatory, with strategic interactions and copywriting that gently guide its audience through the content consumption experience.

Services Provided:

Strategy

Strategy

Strategy

“My needs were perhaps a bit different from Crunch's usual clients, and they guided me through the process, holding my hand 100% of the way. A talented, capable - and patient - bunch.”

Andy, Creator, Life in the Afternoon
Visit Website
Visit Website
Back to Projects
Life in the Afternoon

Life in the Afternoon

Boomer Lifestyle Publication

>>
Crunch provided full-service website design & build

A new type of challenge for us, Life in the Afternoon is a lifestyle publication targeted to Baby Boomers, and our underlying objective was to create an online environment that is ultra-intuitive and self-explanatory, with strategic interactions and copywriting that gently guide its audience through the content consumption experience.

Services Provided:

Strategy

Strategy

Strategy

“My needs were perhaps a bit different from Crunch's usual clients, and they guided me through the process, holding my hand 100% of the way. A talented, capable - and patient - bunch.”

Andy, Creator, Life in the Afternoon
Life in the Afternoon