“My needs were perhaps a bit different from Crunch's usual clients, and they guided me through the process, holding my hand 100% of the way. A talented, capable - and patient - bunch.”
A new type of challenge for us, Life in the Afternoon is a lifestyle publication targeted to Baby Boomers.
This project required not just strategy work, design and a full-service build, but also a back-to-basics training program to help Andy, the creator of Life in the Afternoon, to confidently manage this website into the future.
We created an online environment that is ultra-intuitive and self-explanatory, with strategic interactions and copywriting that gently guide its audience through the content consumption experience.
A new type of challenge for us, Life in the Afternoon is a lifestyle publication targeted to Baby Boomers, and our underlying objective was to create an online environment that is ultra-intuitive and self-explanatory, with strategic interactions and copywriting that gently guide its audience through the content consumption experience.
“My needs were perhaps a bit different from Crunch's usual clients, and they guided me through the process, holding my hand 100% of the way. A talented, capable - and patient - bunch.”
A new type of challenge for us, Life in the Afternoon is a lifestyle publication targeted to Baby Boomers, and our underlying objective was to create an online environment that is ultra-intuitive and self-explanatory, with strategic interactions and copywriting that gently guide its audience through the content consumption experience.
“My needs were perhaps a bit different from Crunch's usual clients, and they guided me through the process, holding my hand 100% of the way. A talented, capable - and patient - bunch.”