Disruptive Edge

Innovation Consulting

Challenge:

With the launch of a new consultancy as a separate sister company to an existing firm, Tyler and his team needed to establish a comprehensive new brand direction, complete with strategy, communications and of course a spiffy website to present the new outfit.

Services Provided:

We started this project with a deep-dive brand naming study, followed by IP & trademarking support, and then messaging and bespoke website design and development.

Results:

In one of our fastest rush-projects ever, we went from kickoff to site launch (including brand naming, trademarking consultation, comms strategy, page design and development) in just over a week. This type of timeline is certainly not the norm for us, but from time to time, when a client has a concrete deadline - in this case, the scheduled public announcement of the separation from the parent firm - we immerse ourselves and make it work! Disruptive Edge was launched on-schedule and formally announced to a huge pool of recognizable national and international enterprise-level clients, with extremely positive response.

Services Provided:

Strategy

Strategy

Strategy